Based on 2024 data available directly from Shopify's 2024 Q4 Press Release and builtwith.com's live Shopify tracker as of February 28, 2025 there were $292.275 Billion dollars in sales (GMV on 2nd screenshot) amongst 4,822,981 live Shopify websites.
$292.275 Billion in gross revenue divided by 4,822,981 stores = $60,600 USD is how much a store made on average per the given year.
That means an average Shopify store brings in around $5,050 USD per month.
At small scale margins can be higher and reach up to 30-40%, however at scale, especially 7-figures per month 15-20% is more realistic. Of course, margins depend on several variables.
However, we won't settle for average.
With each client, our goal is to get them to 6-7 figures in sales within 6-12 months. While it's possible & we've done this hundreds of times, we can not legally guarantee you a specific return or income. What we can guarantee is if you didn't become profitable in 3-6 months, we'll work with you for free until you are (for up to an additional 3-6 months, free of charge; depending on the program you chose).
